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Black Hat SEO: What it is and What Not to Do

  • Post author:Charlotte Davies
  • Post published:December 28, 2022
  • Post category:SEO Basics

What is Black Hat SEO? Black Hat SEO describes any SEO practice that goes against search engine guidelines. They’re often unethical and sometimes even illegal, with the main purpose being…

Continue ReadingBlack Hat SEO: What it is and What Not to Do
“Working with Charlotte has been one of the best decisions we’ve made. She has been a totally positive force in helping us go from strength to strength. She’s not afraid of a challenge and really knows her stuff!”
Sally FieldingFounder of Sally's Cottages
Sally Fielding
I have known Charlotte for many years, initially when she worked as SEO Strategist at my company New Mind but more recently as an SEO Contractor delivering SEO consultancy and advice to our Destination clients at Simpleview. Charlotte is professionalism personified and you would have no hesitation whatsoever in presenting her to clients as part of your team. Her knowledge about SEO and social marketing practices is at the expert level and she always provides advice whilst being mindful of what is in the best interest of your business. In my experience she can deliver when it matters and when others have been unable to do so. I can thoroughly recommend her services and cannot speak highly enough of her as a goto person for SEO matters.
Richard VealManaging Director at Simpleview Europe
Richard Veal
Charlotte has been fantastic at improving our conversion rates and managing our adword campaigns. I am very grateful to her and her expertise. She is always very professional, knowledgeable and helpful in addition to having lots of new ideas about how to improve things too. I highly recommend her services.
Emily JackFounder of Kings Tutors
Emily Jack
"Charlotte is an asset to any business and I am very grateful for all the work she does for my retail business. She is an expert in her field and her work produces great results. I would totally recommend working with Charlotte."
FIONA SANDERSONOwner, Feather & Stitch Boutique
FIONA SANDERSON
SBS worked with Charlotte to raise the visibility for Suicide Bereavement Support regionally. She carried out the keyword research, identified a strategy and, through on-page SEO and content recommendations, generated an impressive 87% increase in organic search traffic. The website is now ranking in first position for the key search terms that she helped us to identify. A complementary Google Ads campaign also raised awareness of SBS regionally through carefully targeted search and display ads, generating incredible levels of traffic to our website at an average cost of just 12p per visitor. Charlotte's industry knowledge - matched with her drive and focus for delivering results - is to be commended.
Kate ArmstrongSBS Digital Marketing Manager
Kate Armstrong
Charlotte has been amazing to work with from the offset. Our enquiries picked up within days of her talking over our account and they have remained consistently high. She always has new ideas for what we can do to improve our rankings without spending extra and her explanations are always clear. At a difficult time for our business she has been completely flexible and supportive – thank you Charlotte!
Kate LoweOwner, Special Event Tipis
Kate Lowe
Since Charlotte started work on our website 2 years ago we have seen traffic increase month on month, year on year. It's really very reassuring to know that there is a person delivering SEO work that is bespoke, thought out carefully and managed expertly. We are delighted with the work that is carried out by Charlotte, along with the reports and suggestions. We wouldn't hesitate to recommend
Jonathan KayeOwner, Cedar Manor Hotel & Restaurant, Windermere
Jonathan Kaye
I asked Charlotte to take over the SEO on my website over 5 years ago now. She has helped to position my site consistently within the top 3 results for 'small business coach London'. Charlotte has also helped with content optimisation, link outreach ideas, structuring my website for best practice, and making sense of Google Analytics data. Over 80% of my traffic now comes from organic search. Charlotte is thoughtful and strategic and an indispensable member of my small business success team. I am delighted with the leads my website brings.
Judith MorganCoach & Author
Judith Morgan
Charlotte Davies was referred to us by a trusted advisor who herself had seen the quality of her work. We have found Charlotte to be timely, knowledgeable, professional and reactive throughout the years we have worked together. Her business is one of the most competitive and so to shine in such an environment is worthy all the more of praise - we have seen our organic rankings improve dramatically under her watch. We have no hesitation in recommending her as an SEO expert and have no doubt she will contribute as much to other firms as she has to ours.
Michael BaynesCo-Founder and Partner, Maxwell Baynes - Christie's International Real Estate
Michael Baynes
Charlotte has helped me with all my online needs for over three years now and I can’t emphasise how much of an effect what she does has for my business. We would not be where we are without her.
Ben HeslopOwner, Landmark Street Art
Ben Heslop
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