Google Ads Mistakes Costing Small Businesses Money
If you’re running your own Google Ads campaigns, you’ll want to make sure you’re doing things right. Otherwise, you could end up wasting lots of
April 21, 2026
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Performance Max: A Guide to Google’s Easiest Ads
Google’s Performance Max Ads are a good option for beginners who are short on time and knowledge, but who want to start trialling Pay Per
April 10, 2026
How To Get Your E-Commerce Store Seen in AI Chatbots
Shoppers are using Chat GPT, Gemini, Claude and other chatbots to enhance their shopping experience. From research to product recommendations, as an e-commerce business owner,
March 30, 2026
Know Your Audience: Demographics and SEO
Having an understanding of who is using your site – or who you want to be using your site – can help you take your
March 10, 2026
Local SEO for Lake District Businesses
If you have a business in the Lake District, you can benefit from all the usual SEO good practices that I regularly write about. However,
February 25, 2026
An Introduction to Google Ads: A Beginner’s Guide
For small businesses, Google Ads can offer big boosts in website traffic, sales and profit. But, to the uninitiated, they can also lead to unnecessary
February 13, 2026
How AI Overviews Are Changing SEO
The arrival and rocketing popularity of Artificial Intelligence (AI) has significantly changed how people use the internet. Shifts and changes in SEO are nothing new
January 28, 2026
How to do a Basic SEO Audit for Free
An SEO audit will help you ensure your website is SEO-compliant and following best practices. A basic audit can be done by just about anyone
January 12, 2026
How to Create a Free Local Listing With Bing Places for Business
Jump to: What is Bing Places for Business? Bing Places for Business is Microsoft’s equivalent to Google Business Manager. It’s a free platform for local
December 23, 2025