Core Web Vitals: What You Need to Know and Do
What are Core Web Vitals? Core Web Vitals are designed to measure how a user experiences a page. By identifying positive page experience signals via
May 25, 2023
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Advice, how-tos, and insights on SEO and Paid Search
for new and growing businesses.
How to use ChatGPT for your SEO
The word on everyone’s lips at the moment is ChatGPT. The AI technology has caused a stir, being both praised and criticised on different aspects.
May 11, 2023
Google Analytics 4 (GA4): What it is and How To Set up the Basics
Google Analytics 4 (GA4) has been available since October 2020 and is now the default Google Analytics programme. The older version, Universal Analytics (UA or
April 26, 2023
An Introduction to Semantic SEO
What is Semantic SEO? Semantic SEO is a way of making website content more informative, in-depth and meaningful. It provides context for machines such as
April 17, 2023
What is E-E-A-T and How Does it Apply to Your SEO?
Jump to: What is E-E-A-T Quality Raters and the Quality Raters’ Guidelines Experience Expertise Authoritativeness Trustworthiness What is E-E-A-T? E-E-A-T (pronounced Double-E-A-T) stands for Experience, Expertise, Authoritativeness and Trustworthiness. Until December
March 23, 2023
SEO and PPC Case Study: The Yan Holiday Accommodation
The Yan at Broadrayne is a Lake District hospitality business made up of three arms: The Yan Bistro with Rooms, two glamping pods, and three holiday
March 14, 2023
How to find new blog topics and inspiration
A blog on your website can be an excellent traffic driver. You can cover all sorts of topics related to your niche, providing useful and/or
March 9, 2023
Common PPC Questions and their Answers
When it comes to PPC (Pay Per Click advertising) and SEO, there are lots of things to learn, and sometimes it can be difficult even
February 22, 2023
How to repurpose content to save time and boost SEO
Creating excellent regular content to improve your SEO is a vital task, but one that can be time-consuming. As a busy business owner, you may
February 10, 2023