Digital PR: How PR and SEO are linked
SEO is a broad spectrum that involves lots of elements coming together. Whether that’s link building, collecting reviews, or maintaining an active social media presence,
September 26, 2023
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Advice, how-tos, and insights on SEO and Paid Search
for new and growing businesses.
Getting Started with YouTube Advertising
Table of Contents You may have shied away from advertising on YouTube because it (usually) involves video. And it’s not uncommon for video to be
September 13, 2023
How to do Keyword Research for Free
Jump to: What is keyword research? Keyword research, step-by-step Start with your product or service Make use of free keyword tools Use Google Search for
August 23, 2023
Keyword cannibalisation: what it is and how to prevent it
Jump to What is keyword cannibalisation? Keyword cannibalisation occurs when multiple pages on your website rank for the same keyword and the same intention. When
August 9, 2023
Voice Search Optimisation: 9 Ways to Boost your Website Rankings
As voice search continues to grow and more homes include voice assistants, it’s clear that voice search engine optimisation (VSEO) needs to be part of your SEO strategy. According to Google’s
July 26, 2023
11 useful SEO tools from Google you may not know about
You probably already know some of the most popular and useful SEO tools Google has to offer. Analytics, Ads, Search Console and Business Manager are some
July 13, 2023
A Beginner’s Guide to Setting Up Performance Max in Google Ads
In September 2022, Google completed rolling out Performance Max, a new type of Ad campaign that replaced most Smart Shopping and Local campaigns. If you were running
June 28, 2023
The Best SEO Audit Tools For Your Website
Auditing your website is an important part of your SEO strategy. It allows you to ensure you are following best practices, pick up on any
June 16, 2023
Core Web Vitals: What You Need to Know and Do
What are Core Web Vitals? Core Web Vitals are designed to measure how a user experiences a page. By identifying positive page experience signals via
May 25, 2023