How SEO and PPC Work Together
SEO (Search Engine Optimisation) and PPC (Pay Per Click) are two forms of digital marketing that help your business be seen by more potential customers.
June 10, 2026
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Practical insights on SEO, Google Ads, AI search and improving online visibility.
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ChatGPT Search vs Google: What Small Businesses Need to Know
With the rise of AI comes new and alternative ways to search for the products, businesses, services and information that you want. And, while Google
May 26, 2026
Search Engine Optimisation for Bing
After Google, Microsoft Bing is the second most used search engine in the world, with 100 million daily users, and a slowly growing market share.
May 11, 2026
Google Ads Mistakes Costing Small Businesses Money
If you’re running your own Google Ads campaigns, you’ll want to make sure you’re doing things right. Otherwise, you could end up wasting lots of
April 21, 2026
Performance Max: A Guide to Google’s Easiest Ads
Google’s Performance Max Ads are a good option for beginners who are short on time and knowledge, but who want to start trialling Pay Per
April 10, 2026
How To Get Your E-Commerce Store Seen in AI Chatbots
Shoppers are using Chat GPT, Gemini, Claude and other chatbots to enhance their shopping experience. From research to product recommendations, as an e-commerce business owner,
March 30, 2026
Know Your Audience: Demographics and SEO
Having an understanding of who is using your site – or who you want to be using your site – can help you take your
March 10, 2026
Local SEO for Lake District Businesses
If you have a business in the Lake District, you can benefit from all the usual SEO good practices that I regularly write about. However,
February 25, 2026
An Introduction to Google Ads: A Beginner’s Guide
For small businesses, Google Ads can offer big boosts in website traffic, sales and profit. But, to the uninitiated, they can also lead to unnecessary
February 13, 2026