SEO & Paid Search Blog - Charlotte Davies

A Beginner’s Guide to SEO: How to Start Optimising Your Website for Search

Are you about to create a new website for your business? Or maybe you have a site already but haven’t done anything with the SEO

December 12, 2025

A 40% Increase in Ads Conversions for Wedding Venue Lancrigg Hotel

Lancrigg Hotel is a historic country house in Grasmere set in its own gardens, woodland and meadows, with mountain views. It’s a secluded wedding venue

December 3, 2025

How to Supercharge Your Asset Library in Google Ads

Table of Contents What are Google Ads Assets? In Google Ads, the assets are what make up the ad: images, video, text, links, logos, and

November 28, 2025

Google Partners and Microsoft Search Advertising Certification: How To Find a Qualified Ads Manager

As a small business, it can be quite nerve-racking to hire an agency or freelancer to run ads for you on Google or Bing. As

November 11, 2025

How to Use AI for Keyword and Topic Research

With effective use of AI tools, the time it takes to do certain SEO tasks can be greatly reduced. One such task is keyword and

October 30, 2025

Black Hat SEO: What it is and What Not to Do

Jump to: What is Black Hat SEO? Black Hat SEO describes any SEO practice that goes against search engine guidelines. They’re often unethical and sometimes

October 15, 2025

A Beginner’s Guide to SEO for YouTube

After Google, YouTube is the world’s biggest search engine. And, as it’s also owned by Google, YouTube videos feature prominently on the search giant’s result

September 25, 2025

5 Simple Ways to Improve Your Website’s User Experience (UX) for Better Conversions

User experience (UX) is the foundation of SEO. Everything we do to optimise for search is also to optimise for the user experience. We reduce

September 11, 2025

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