SEO & Paid Search Blog - Charlotte Davies

Platform Diversification: How Search is Evolving

Search is constantly evolving, and it has done since its pre-web conception in 1982. Even today, when internet searches are such a large part of

August 13, 2025

Instagram Becomes Searchable in Google

As of the 10th of July 2025, content that businesses post on Instagram may show up in Google search, as well as in other search

July 23, 2025

SEO & PPC Automation Tools to Boost Efficiency and Results

As AI and automation become more important in SEO and PPC management, finding the right tools can help save you time and get better results

July 9, 2025

Top AI Chatbots for Small Businesses: How to Provide 24/7 Support

Artificial Intelligence (AI) opens up all sorts of opportunities for our businesses and our websites, including the chance to provide a better user experience. One

June 26, 2025

SEO and Social Media: Optimising Your Socials for Search Success

Social media isn’t only a tool for businesses to connect with their customers and potential customers, it can be used to boost your website’s SEO

June 11, 2025

Doubling Monthly Sales Through Google Ads for Moon & Earth Crystals

Moon & Earth Crystals is an online e-commerce business selling ethical crystals. After launching in March 2024, founder Katie had set up a Google Ads

May 29, 2025

11 of the Best Free SEO Tools

There are plenty of SEO tools out there to help you get the most out of your website. And while many of the best require

May 28, 2025

The European Accessibility Act: What it Could Mean for Your Website and SEO

The European Accessibility Act (EAA) legislates the accessibility of websites across the European Union, including those of businesses who sell to the EU. It aims

May 14, 2025

An Introduction to Microsoft Advertising (Formerly Bing Ads)

As I’m always saying, Google isn’t the only player in the market. Competitors such as Microsoft/Bing can provide similar services, often with better results. Microsoft

April 24, 2025