What to Expect from SEO in 2023
At the start of each new year, it’s helpful to look at upcoming trends and expert predictions to align your strategy and find focus in
January 12, 2023
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Black Hat SEO: What it is and What Not to Do
What is Black Hat SEO? Black Hat SEO describes any SEO practice that goes against search engine guidelines. They’re often unethical and sometimes even illegal,
December 28, 2022
New Google Features: Multisearch and Augmented Reality
Last month, Google announced a number of exciting new features that make the search engine even more interactive and helpful. While many of these are
December 14, 2022
How to Track and Measure SEO Results with Google Tools
You can do everything right to optimise your site for search, but if you’re not tracking your SEO results, then how do you know what’s
November 25, 2022
Standard Search Campaigns on Google
Jump to: What are Standard Search Campaigns? Search Campaigns are a form of advertising offered by online digital advertising platforms such as Google Ads and
November 10, 2022
Google’s Helpful Content Update: Focus on People, not on Search Engines
Google’s latest Helpful Content Update finished rolling out in early September 2022. As the name suggests, its aim was to eliminate high-ranking websites that contain
October 13, 2022
How to write good website copy
Website copy is the text that makes up your site. Ensuring it’s well written and well structured is important for making sales, encouraging users to
September 29, 2022
Google Lens and Reverse Image Search
Jump to: What is Google Lens? Google Lens features How to use Google Lens Google Lens and SEO What is Google Lens? Google Lens is an
September 15, 2022
Pros and Cons Annotations on Google: How to Optimise for Better Website Traffic
Google has recently been testing Pros and Cons annotations on the Search Engine Results Pages (SERPs). Displaying below the meta description (the main description of
August 26, 2022