7 Easy Google Shopping Ads Strategies
Google Shopping Ads, when done well, are the perfect way to boost sales, increase profit, and grow your audience. An effective strategy can bring an
July 27, 2022
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Advice, how-tos, and insights on SEO and Paid Search
for new and growing businesses.
How to do a Basic SEO Website Audit for Free
An SEO website audit will help you ensure your site is SEO-compliant and following best practices. A basic audit can be done by just about
July 15, 2022
Google Ads Image Extensions
You probably already know that an image can make anything online more engaging. That’s why it’s recommended you use images on social posts, throughout website
June 23, 2022
An A-Z of SEO & Pay Per Click Terms and What They Mean
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are big topics and there’s a lot of terminology and acronyms to learn if you want
June 10, 2022
Google Ads vs Facebook Ads: Which Digital Advertising Platform is Best?
Digital advertising is more accessible than ever, with low costs and easy set up. It means that almost any business can take advantage of online
May 25, 2022
Microsoft Advertising Shopping Campaigns
About Microsoft Advertising Microsoft Advertising was previously known as Bing Ads, and is still often referred to as such. However, I’m going to stick with
May 12, 2022
A Beginner’s Guide to SEO: How to Start Optimising Your Website for Search
Are you about to create a new website for your business? Or maybe you have a site already but haven’t done anything with the SEO
March 24, 2022
Google Campaign Strategies for Beginners
A paid ad campaign – also known as PPC, or Pay Per Click – is a great way of using some of your marketing budget
March 11, 2022
What to Expect from Google in 2022 and How to Plan Ahead
Google is constantly making updates to improve user experience in both Search and Ads. Many of these are very small and generally go unnoticed by
February 23, 2022