How SEO and PPC Work Together
SEO (Search Engine Optimisation) and PPC (Pay Per Click) are two forms of digital marketing that focus primarily on your website showing up on search
November 25, 2021
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Advice, how-tos, and insights on SEO and Paid Search
for new and growing businesses.
A Beginner’s Guide to SEO for YouTube
After Google, YouTube is the world’s biggest search engine. And, as it’s also owned by Google, YouTube videos feature prominently on the search giant’s result pages.
November 10, 2021
How Social Media Can Help Your SEO
Using social media is a big consideration for many small business. Whether or not you’re keen to make use of the various platforms available, doing
October 27, 2021
How to Optimise Your Google Shopping Ads for the Best Results
Whether you have an online store or a bricks and mortar shop, Google Shopping Ads can help you reach new customers and make sales. In
October 14, 2021
SEO Readability and Yoast’s Readability Score
If you work with a WordPress website, there’s a good chance you’ve come across Yoast, an excellent plugin that provides lots of insight to help
September 22, 2021
Getting Started With Google Shopping Ads
Google shopping ads are a great way to promote your physical products and your online shop. They offer a range of flexibility depending on how
September 9, 2021
11 of the Best Free SEO Tools
There are plenty of SEO tools out there to help you get the most out of your website. And while many of the best are
August 13, 2021
Product SEO – How to Optimise your Product Pages for Maximum Impact
Product pages, like any other page on a website, need to be optimised in order to do well in search and give your users a
July 8, 2021
Google Partners and Bing Certified Professionals: How To Find a Qualified Ads Manager
As a small business, it can be quite nerve-racking to hire an agency or individual to run ads for you on Google or Bing. As
June 25, 2021