What to do during and after a Google update
Google is constantly making changes to how search works based on user behaviour, research and data collection. SEO can therefore seem like a game of
July 11, 2024
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Updating Your Google Business Profile for Local Search Success
A Google Business Profile (GBP), which was previously known as Google My Business, is a vital and valuable tool for any business owner, as long as
June 26, 2024
Display Ads and the Google Display Network
When you advertise on Google, you don’t just have the option to advertise on Google Search and other Google products like YouTube. Display ads can
May 9, 2024
Google Lens and Reverse Image Search
Table of Contents What is Google Lens? Google Lens is an app that allows your phone to interact with the real world. By using artificial
March 27, 2024
SEO and Site Security
Site security is obviously important in order to keep both your users and your business safe. And when it comes to SEO, a safe site
March 14, 2024
A Beginner’s Guide to Google Search Console
Table of Contents What is Google Search Console? Google Search Console is a Google tool with a lot of functionality to help with SEO. Here
February 22, 2024
Optimising Microsoft Advertising Shopping Ads
Often overlooked in favour of the more popular Shopping Ads from Google, Microsoft Shopping Ads can play an important part in sales for both an
February 7, 2024
How to Track and Measure SEO Results with Google Tools
You can do everything right to optimise your site for search, but if you’re not tracking your SEO results, then how do you know what’s
January 24, 2024
Understanding Micro Intents for a More Successful User Journey
Search intent has long been a part of sales and marketing. It helps us understand how someone uses search at different stages of the buyer
January 11, 2024