Google Business Manager SEO

Google My Business in Search

If you run a local business, then Google Business Manager (GBM) – previously known as Google My Business –  is a vital tool. Not only can it make you more visible in Google search results, it quickly provides helpful information to users so that they can visit or get in touch with you.

GBM is particularly useful if you have a brick-and-mortar business where customers have to visit a physical store to buy your products or use your services. In conjunction with Google Maps, users can be directed straight to your front door when they’re in the local area.

On top of all this, GBM is completely free to use. It’s phenomenal promotion and all you have to do is spend a little time to get it set up and keep it updated.

Google Business Manager Services

GBM includes a lot of options, some of which vary depending on the type of business you have. Users can find contact details, view opening times, browse photos, or see your location on a map. You can also collect reviews via Google Business Manager, share your social pages, and answer questions that the general public have asked about your business.

If you provide services, there’s a GBM tool for that, and you can list your products too. Think of it as a mini version of your website that can give users basic information before directing them on to your actual website or to your physical store.

SEO for Google Business Manager

Like your website, to be most effective, you should perform Search Engine Optimisation on your Google Business Manager listing. This involves making sure information is accurate and up-to-date, and that the overall listing looks appealing with useful information and attractive imagery.

While Google Business Manager SEO good practices are, in many ways, similar to website SEO good practices, there are a number of specific areas to focus on with GBM. Take a look at these blogs to help you update and maintain your Google Business Manager listing so it’s effective in driving traffic.

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