Your Google Business Profile (GBP), which was previously known as Google My Business, is a vital and valuable tool for any business owner, as long as it’s
Google My Business SEO
If you run a local business, then Google My Business – often referred to as GMB – is a vital tool. Not only can it make you more visible in Google search results, it quickly provides helpful information to users so that they can visit or get in touch with you.
GMB is particularly useful if you have a brick-and-mortar business where customers have to visit a physical store to buy your products or use your services. In conjunction with Google Maps, users can be directed straight to your front door when they’re in the local area.
On top of all this, GMB is completely free to use. It’s phenomenal promotion and all you have to do is spend a little time to get it set up and keep it updated.
Google my Business Services
GMB includes a lot of options, some of which vary depending on the type of business you have. Users can find contact details, view opening times, browse photos, or see your location on a map. You can also collect reviews via Google My Business, share your social pages, and answer questions that the general public have asked about your business.
If you provide services, there’s a GMB tool for that, and you can list your products too. Think of it as a mini version of your website that can give users basic information before directing them on to your actual website or to your physical store.
SEO for Google My Business
Like your website, to be most effective, you should perform Search Engine Optimisation on your Google My Business listing. This involves making sure information is accurate and up-to-date, and that the overall listing looks appealing with useful information and attractive imagery.
While Google My Business SEO good practices are, in many ways, similar to website SEO good practices, there are a number of specific areas to focus on with GMB. Take a look at these blogs to help you update and maintain your Google My Business listing so it’s effective in driving traffic.
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