Search Engine Optimisation, also known as ‘SEO’, is the art and science of getting your website to appear in the non-sponsored 'organic' results in search engines like Google, Bing & Yahoo.
Search Engine Optimisation (SEO) Services include keyword research & strategy, on-page SEO, link outreach, technical audits, and monthly traffic and conversion reports. Most of my clients I work with on an ongoing basis as SEO is very much a long term strategy.
The foundation of any SEO campaign is enabling your website to be visible for the phrases that your audience use to search for your product or service.
Make your content easily accessible to search engines. Ensure that all pages on your website are structured and coded in the optimal way for your audience to both find it in the first place and to be engaged by your content and take action.
An essential part of any successful SEO strategy includes building your authority and reputation online through the production of quality content, reviews, pr and more.
Charlotte has developed a clever and well-crafted PPC and SEO campaign that has hugely benefited our business and within 12 months of working together, her support has helped take our business to the next level. She is always up to date with the latest trends and developments in digital marketing and SEO and goes above and beyond to ensure our business is always ahead of the competition. As a result of Charlotte's work, our bookings are significantly up this year and our PPC campaign is at it's most successful conversion rate to date. Charlotte is very much a partner in our business and always on hand for advice on any matter relating to our digital marketing, she would be an asset to anyone's marketing strategy.
Marketing Manager, Sally's Cottages
Charlotte’s SEO support and expertise were invaluable to Visit Isle of Wight as we completed a challenging transition to both a new website and domain. Every goal we set out to achieve at the beginning of 2013 we smashed, and our site traffic has already bypassed our closest competitor putting us in a very strong position going into 2014.
Digital Content Manager at Visit Isle of Wight
“Since Charlotte started work on our website 2 years ago we have seen traffic increase month on month, year on year. It's really very reassuring to know that there is a person delivering SEO work that is bespoke, thought out carefully, and managed expertly. We are delighted with the weekly work that is carried out by Charlotte, along with the reports and suggestions.We wouldn’t hesitate to recommend.”