SEO for Wordpress
Wordpress is the most popular platform for building websites: around 42% of website around the world use it! The open-source software offers lots of flexibility and functionality and can be just as easily used by beginners and experts.
If you have a website, there’s a good chance that it’s a Wordpress website. You may have had a site built specifically for you by a developer, or you may have made use of one of the thousands of free and premium themes available to anyone.
You probably also have a number of plugins on your Wordpress website. These are additional add-ons that provide extra functionality and can cover anything from SEO support to contact forms.
What is SEO for Wordpress?
Search Engine Optimisation for Wordpress is, in many ways, the same as for any other website. You still want to ensure a good user experience, and SEO best-practices for the likes of images, website structure and meta data still apply.
However, Wordpress does come with its own unique challenges and benefits. The variety of available plugins make it easier, in many ways, to optimise for search. Some will implement technical functionality that would have otherwise been beyond your skill level, while others can guide you to creating top-quality written content.
There are some downsides too, though. Plugins can cause compatibility and speed issues on your website and can be difficult to resolve, creating a poor user experience. Themes – particularly the free ones – can be limited, and your site can be vulnerable to malicious attacks if you don’t have the right protections in place.
Despite the cons, Wordpress is an attractive option and is perfect for most small business websites. Focus on good general SEO practices and learn about those that are unique to the platform. From picking the right plugins to fine-tuning your content, read my guides on SEO for Wordpress.
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