Charlotte Davies - Helping Businesses Grow, One Click at a Time

SEO Tools

A person is nothing without their tools.

You can be a complete beginner to SEO or an expert with years of experience. Whatever part of the spectrum you fall onto, SEO is made much easier thanks to the excellent range of SEO tools available.

Screenshot of Google Search Console

What are SEO Tools?

SEO tools are software designed to help you rank better on search engines, and to improve the quality of your website and other areas of your online (and sometimes offline) presence. In short, SEO tools make SEO easier. They can help you quickly gather more information, make sense of large amounts of data, implement SEO on your website, or alert you if something is wrong.

There are a huge array of options out there. Some are very specific and are designed to carry out one particular task, while others aim to provide a more comprehensive service.

Though many of the best SEO tools require a paid subscription, there are lots of free tools, or free versions of paid tools, available to use. If you’re just starting to learn SEO, then you will probably find that the free tools are sufficient for your needs. Others will be reasonably priced for a small business, while others have a much higher cost and are unlikely to be cost effective if you’re part of a small team.

How to Use SEO Tools

There are all sorts of tools for different requirements. If you have a Wordpress website, they can be downloaded as plugins. Some require account creation, such as Google Analytics, and others are as easy to use as typing in a web address or a search phrase. When you get a new tool, it’s always worth spending some time getting used to it and discovering the features available.

Many tools will help you gather information, which you can then analyse to identify possible improvements to your online presence. Others will help you easily make technical updates that would have otherwise been tricky and have required some expertise.

The best thing to do is your research. Look into the different features, or play around with the free tools to find out if they work well for you. Chances are that there will be several tools that do more-or-less the same thing. Sometimes, it’s a matter of preference over functionality.

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Charlotte has been working with us for a few years, since the conception of our business, helping us to build an incredible online presence meaning we no longer need to use OTAs for our online bookings. Not only that, she helped us diversify our brand through Covid, aiding to its success and our survival through such a tricky time in hospitality.We cannot recommend her highly enough. Her monthly reports are detailed and true, she is quick to help with our queries, understands how we are as a brand and the directions we wish to take, and comes up with some great ideas on how to improve.
The Yan
The Yan
I approached Charlotte to look at our Google Ads campaign and I have never looked back. The results have been amazing, a fantastic conversion rate, I really couldn’t ask for anymore. We even looked at increasing the budget and the high conversion rate continued.Any questions have been answered really quickly, Charlotte has great knowledge. I would not hesitate to recommend her. Thank you.
Fiona BerryDirector, Designer Glasses Boutique
Designer Glasses Boutique PPC Case Study
Charlotte is an asset to any business and I am very grateful for all the work she does for my retail business. She is an expert in her field and her work produces great results. I would totally recommend working with Charlotte.
FIONA SANDERSONOwner, Feather & Stitch Boutique
FIONA SANDERSON
“Working with Charlotte has been one of the best decisions we’ve made. She has been a totally positive force in helping us go from strength to strength. She’s not afraid of a challenge and really knows her stuff!”
Sally FieldingFounder of Sally's Cottages
Sally Fielding
I have known Charlotte for many years, initially when she worked as SEO Strategist at my company New Mind but more recently as an SEO Contractor delivering SEO consultancy and advice to our Destination clients at Simpleview. Charlotte is professionalism personified and you would have no hesitation whatsoever in presenting her to clients as part of your team. Her knowledge about SEO and marketing practices is at the expert level and she always provides advice whilst being mindful of what is in the best interest of your business. In my experience she can deliver when it matters and when others have been unable to do so. I can thoroughly recommend her services and cannot speak highly enough of her as a goto person for SEO matters.
Richard VealManaging Director at Simpleview Europe
Richard Veal
Charlotte has been amazing to work with from the offset. Our enquiries picked up within days of her talking over our account and they have remained consistently high. She always has new ideas for what we can do to improve our rankings without spending extra and her explanations are always clear. At a difficult time for our business she has been completely flexible and supportive – thank you Charlotte!
Kate LoweOwner, Special Event Tipis
Kate Lowe
Since Charlotte started work on our website 2 years ago we have seen traffic increase month on month, year on year. It's really very reassuring to know that there is a person delivering SEO work that is bespoke, thought out carefully and managed expertly. We are delighted with the work that is carried out by Charlotte, along with the reports and suggestions. We wouldn't hesitate to recommend
Jonathan KayeOwner, Cedar Manor Hotel & Restaurant, Windermere
Jonathan Kaye
Charlotte Davies was referred to us by a trusted advisor who herself had seen the quality of her work. We have found Charlotte to be timely, knowledgeable, professional and reactive throughout the years we have worked together. Her business is one of the most competitive and so to shine in such an environment is worthy all the more of praise - we have seen our organic rankings improve dramatically under her watch. We have no hesitation in recommending her as an SEO expert and have no doubt she will contribute as much to other firms as she has to ours.
Michael BaynesCo-Founder and Partner, Maxwell Baynes - Christie's International Real Estate
Michael Baynes
I asked Charlotte to take over the SEO on my website over 5 years ago now. She has helped to position my site consistently within the top 3 results for 'small business coach London'. Charlotte has also helped with content optimisation, link outreach ideas, structuring my website for best practice, and making sense of Google Analytics data. Over 80% of my traffic now comes from organic search. Charlotte is thoughtful and strategic and an indispensable member of my small business success team. I am delighted with the leads my website brings.
Judith MorganCoach & Author
Judith Morgan
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