SEO Readability and Yoast’s Readability Score
If you work with a Wordpress website, there’s a good chance you’ve come across Yoast, an excellent plugin that provides lots of insight to help with your site’s search engine…
11 of the Best Free SEO Tools
There are plenty of SEO tools out there to help you get the most out of your website. And while many of the best are paid, there are lots of…
What is E-A-T and How Does it Apply to Your SEO?
E-A-T stands for Expertise, Authoritativeness and Trustworthiness. And, while it’s not specifically one of Google’s ranking factors, it plays a big part in the creation and development of the algorithm…
Product SEO – How to Optimise your Product Pages for Maximum Impact
Product pages, like any other page on a website, need to be optimised in order to do well in search and give your users a good experience. Much of the…
Google’s Product Reviews Update, 2021
In April we saw Google’s product reviews update, part of a slew of changes the search engine has been making recently. This will most likely be relevant to you if…
Search Engine Optimisation for Bing
After Google, Bing is the second most used search engine in the world, with over 1 billion monthly users recorded in January 2021. It also powers Yahoo, the third biggest…
Auditing and Using WordPress Plugins to Improve Your Website
If you have a Wordpress.org website (which is different from Wordpress.com), then chances are you’re using at least a few plugins. They can be extremely useful for performing tasks not…
Google Discover: What it is and How to Rank
With the dawn of Google Discover (previously Google Feed), the popular search engine no longer needs users to type in a search query in order to show them content. This…
5 Tips for Optimising Your Website for Site Speed and Page Speed
As far as SEO terms go, Site Speed and Page Speed are some of the easiest to understand. They refer to how quickly your website loads: Site Speed focuses on…
How to Use Online Reviews for SEO and Customer Service
Online reviews now play a very important part of a customer’s journey, with around 87% of consumers reading reviews for local businesses. On top of that , only 48% would…