PPC advertising is a cost-effective tool that delivers strong results if set up and managed well. It includes search ads, display ads, re-marketing, shopping channel, video advertising and Facebook ads.
Analytics data is key to understanding your digital marketing performance. Get help with all aspects of Google Analytics, from initial setup and training to reporting and custom tracking solutions for your website.
As a specialist in SEO and SEM with over 14 years experience, I have a proven track record in increasing search engine rankings and ROI for my clients. I am also a Google Certified Partner. Each search strategy is designed to achieve one or more of the following three aims:
Ensure your target audience can find your website in search across a wide range of keyword phrases.
Encourage dialogue with your audience and coverage from influential people and websites
Ensure that your website fulfils the needs of your audience and encourages them to book, buy or get in touch.
“Working with Charlotte has been one of the best decisions we’ve made. She has been a totally positive force in helping us go from strength to strength. She’s not afraid of a challenge and really knows her stuff!”
Owner, Cedar Manor Hotel & Restaurant, Windermere
“Since Charlotte started work on our website 2 years ago we have seen traffic increase month on month, year on year. It's really very reassuring to know that there is a person delivering SEO work that is bespoke, thought out carefully, and managed expertly. We are delighted with the weekly work that is carried out by Charlotte, along with the reports and suggestions.We wouldn’t hesitate to recommend.”
Marketing Manager, Sally's Cottages
Charlotte has developed a clever and well-crafted PPC and SEO campaign that has hugely benefited our business and within 12 months of working together, her support has helped take our business to the next level. She is always up to date with the latest trends and developments in digital marketing and SEO and goes above and beyond to ensure our business is always ahead of the competition. As a result of Charlotte's work, our bookings are significantly up this year and our PPC campaign is at it's most successful conversion rate to date. Charlotte is very much a partner in our business and always on hand for advice on any matter relating to our digital marketing, she would be an asset to anyone's marketing strategy.