I work with thoughtful, independent SMEs and brands looking for a more strategic and sustainable approach to online growth.

With over 23 years’ experience in SEO, Google Ads and digital strategy, I help businesses improve visibility, reduce wasted spend and create better customer journeys across Google and AI-driven search.

I’ve always worked where complex systems meet the people who rely on them. I started out coordinating EU-funded projects in Slovakia and London, then built websites before Google was a household name. I went on to spend ten years as Search Engine Strategist at New Mind, running SEO and paid search for UK destination websites with over a million visitors a month. Since 2013, I’ve brought that experience directly to independent businesses.

My approach combines search insight, analytics and human understanding to build strategies that not only attract visitors, but turn them into enquiries, bookings and loyal customers.

Search is changing quickly, and that can feel unsettling. I take a calm, steady approach, treating algorithm updates and AI-driven change as puzzles to solve rather than reasons to panic. You’ll always get clear, honest advice in plain English, even when it isn’t what you hoped to hear.

I work closely with clients to understand their business, audience and goals, acting as a strategic extension of their team rather than simply an outsourced marketing provider. Many of my clients have been with me for years.

My clients include independent retail brands, ecommerce businesses, hospitality and tourism companies, wedding and events businesses, and specialist service providers across the UK.

Alongside SEO and Google Ads strategy, I also support businesses with GA4, GTM and conversion tracking setup, helping improve reporting accuracy, attribution and campaign performance through better data.