Choosing the right SEO or Google Ads specialist can feel overwhelming, particularly if you are investing in search marketing for the first time.
Every business is different, and results will always vary depending on your goals, market and starting point, but these case studies will give you a clearer picture of how I work and the kinds of outcomes that can be achieved through a strategic, long-term approach.
With over 23 years’ experience in search marketing and digital strategy, I’ve worked with a wide range of independent businesses, ecommerce brands, hospitality companies and specialist service providers across the UK.
The projects featured here highlight more than just increases in traffic. They show how a combination of SEO, Google Ads, analytics, conversion strategy and customer insight can improve visibility, reduce wasted spend and support sustainable growth.
Each project begins with a detailed review of the business, website performance, customer journey and search visibility. From there, I create a tailored strategy built around the client’s goals, audience and opportunities for growth.
Some clients need support improving organic visibility through SEO. Others are looking to refine Google Ads performance, improve tracking and analytics, increase conversions or adapt to changing search behaviour in the AI era. Most benefit from a joined-up approach that combines technical insight with a strong understanding of customer experience.
If you would like to discuss your business goals and explore whether we would be a good fit to work together, please feel free to get in touch.
In the meantime, you can explore a selection of recent client projects below.
Client: An Independent premium womenswear boutique Service: AI-assisted merchandising analysis and development of a profitable seasonal buying strategy The Challenge: Unclear Data and Unanswered Questions
Lancrigg Hotel is a historic country house in Grasmere set in its own gardens, woodland and meadows, with mountain views. It’s a secluded wedding venue
Moon & Earth Crystals is an online e-commerce business selling ethical crystals. After launching in March 2024, founder Katie had set up a Google Ads
I’ve been working with Charlotte at Karen Rhodes Wedding and Event Catering on and off since July 2020. Work began towards the start of the
I started working with Designer Glasses Boutique on their Google Ads campaigns in November 2022. The company, which sells a range of designer glasses and
The Yan at Broadrayne is a Lake District hospitality business made up of three arms: The Yan Bistro with Rooms, two glamping pods, and three holiday
Feather & Stitch is a luxury ladies clothing boutique in Richmond, London with an online e-commerce store. I started working with owner Fiona on her
I started working with Weldtech on their Google Ads campaigns in May 2019. The company, which sells a range of welding equipment, had experienced an
Note: This client has requested to remain anonymous, and so will be referred to as the Business. All references to their industry have also been
I helped Lake District Landscape Photographer James Bell with SEO on a project basis between 2015 and 2019. We then started a monthly retainer in