SEO & Google Ads Case Studies

Choosing the right SEO or Google Ads specialist can feel overwhelming, particularly if you are investing in search marketing for the first time.

Every business is different, and results will always vary depending on your goals, market and starting point, but these case studies will give you a clearer picture of how I work and the kinds of outcomes that can be achieved through a strategic, long-term approach.

With over 23 years’ experience in search marketing and digital strategy, I’ve worked with a wide range of independent businesses, ecommerce brands, hospitality companies and specialist service providers across the UK.

The projects featured here highlight more than just increases in traffic. They show how a combination of SEO, Google Ads, analytics, conversion strategy and customer insight can improve visibility, reduce wasted spend and support sustainable growth.

Each project begins with a detailed review of the business, website performance, customer journey and search visibility. From there, I create a tailored strategy built around the client’s goals, audience and opportunities for growth.

Some clients need support improving organic visibility through SEO. Others are looking to refine Google Ads performance, improve tracking and analytics, increase conversions or adapt to changing search behaviour in the AI era. Most benefit from a joined-up approach that combines technical insight with a strong understanding of customer experience.

If you would like to discuss your business goals and explore whether we would be a good fit to work together, please feel free to get in touch.

In the meantime, you can explore a selection of recent client projects below.