About Me

I work with thoughtful, independent SMEs and brands looking for a more strategic and sustainable approach to online growth.
With over 22 years’ experience in SEO, Google Ads and digital strategy, I help businesses improve visibility, reduce wasted spend and create better customer journeys across Google and AI-driven search.
My approach combines search insight, analytics and human understanding to build strategies that not only attract visitors, but turn them into enquiries, bookings and loyal customers.
I work closely with clients to understand their business, audience and goals, acting as a strategic extension of their team rather than simply an outsourced marketing provider.
My clients include independent retail brands, ecommerce businesses, hospitality and tourism companies, wedding and events businesses, and specialist service providers across the UK.
Alongside SEO and Google Ads strategy, I also support businesses with GA4, GTM and conversion tracking setup, helping improve reporting accuracy, attribution and campaign performance through better data.
As a Certified Google Partner and Microsoft Advertising Professional, I combine technical expertise with a calm, commercially focused approach designed to support long-term growth.
What Clients Value
- Strategic thinking grounded in data
- SEO and paid search working together
- Clear, honest communication
- Long-term partnership approach
- Focus on sustainable growth
Recent Clients & Projects
I work with independent brands, hospitality businesses and specialist SMEs looking for a more strategic approach to online growth. View case studies.









