Bing Ads Basics

Microsoft Advertising homepage

What is Bing Ads?

Bing ads – now officially known as Microsoft Advertising – is a service that lets you put paid advertisements on Microsoft-owned platforms such as the Bing, Xbox, Yahoo! and more.

The Benefits of Bing Ads

Although not as well know as its cousin, Google, Bing is still a strong contender in the pay per click (PPC) market. It has the second highest number of search engine users, after all! It also utilises the huge range of Microsoft products and services out there, including laptops, Teams and Skype, and it’s used by popular voice search devices like Alexa.

Despite that, competition for Bing’s ad space compared to Google’s is pretty low. That means there’s lots of potential to reach more people with a lower budget and cost per click.

Using any kind of paid advertising can be worrying, especially if you’re a small business with a tight budget. But Bing Ads is a great option and, done right, and with a little bit of knowledge, the rewards can be huge. Bing pay per click management doesn’t have to be hard.

Optimising Microsoft Advertising

Like Google and all other search engines, Microsoft  has its own set of rules and guidelines that will affect how your adverts rank and whether they are seen. If you’ve read through my guides on optimising Google Ads, some strategies and best practices will be similar. However, there are also lots of different techniques you can implement on Bing to get the best from your ads.

In these guides, I’ll be taking you through the basics of Microsoft Advertising. You’ll find tips for getting started as well as some easy-to-implement techniques that can bring you success in PPC, no matter your experience or budget.

As a certified Microsoft Advertising Professional (also known as a Bing Ads Professional), I’ve got lots of experience with Bing Ads. I’m here to help you grow your business and make digital advertising easier and more straightforward to use. Take a look at my guides below.

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