E-Commerce Case Study: James Bell Photography

I helped Lake District Landscape Photographer James Bell with SEO on a project basis between 2015 and 2019. We then started a monthly retainer in 2020 after he had launched a new website in 2019 but wasn’t getting the results that he had anticipated from it and traffic and sales had recently fallen.

The work started with a website audit which informed the strategy, areas of strength and weakness, and key deliverables.

The SEO implementation across the website over the past year has included technical improvements as well as on-page SEO i.e. keyword strategy and targeting for all categories and products on the site.

In terms of organic search traffic alone, the first few months of 2021 have seen a 94% increase compared to the same period in 2020. Not only that, but the traffic is more targeted and the number of transactions increased by 270% and revenue by 288% i.e. almost 4 times last year.

I have had a positive working relationship with Charlotte for over 6 years now. Charlotte has always been professional, polite and understanding to my business goals. The work Charlotte has undertaken on my website has been a worthy investment, so much so I consider Charlotte to be one of the most valuable assets to my business. From a business owner’s perspective it is good for me to know someone with the expertise Charlotte has is looking after my interests in the technical sense of how my website performs. I have no hesitation in recommending Charlotte.

Explore some of James’ lovely landscape photography at https://www.jamesbellphotography.co.uk.

James Bell Buttermere

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