Google’s Accelerated Mobile Pages (AMP)

Google is continuing to make mobile-friendly search a priority.

There is an increasing expectation that content should load quickly and Accelerated Mobile Pages are web pages designed to load instantaneously – a step towards a better mobile web for all.

Gary Illyes, a webmaster trends analyst at Google said:

If I could ask one thing from the SEOs, it would be to decrease page load times on the sites they manage. It makes a huge difference for the users!

Google recently began prioritising AMP content in SERPs and has launched an extension that adds a carousel with mobile-friendly articles and pages at the top of the search results (see below). Not surprisingly, many of the biggest publishers in the world such as The New York Times, The Economist, The Guardian, BBC, Vox Media, LinkedIn and Pinterest already use AMP.

Google AMP

So how do I enable AMP on my website?

If you run a news site or a blog, you need to enable AMP. Here’s how to do it for three of the most common open source platforms.

You can read more about Google’s AMP project here. Or if you have any queries about AMP and the potential benefits for your site, just get in touch.

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