Google Ads & Paid Search Strategy
Google Ads remains one of the most effective ways to attract high-intent customers at the exact moment they’re searching for your products or services.
I help thoughtful, independent businesses improve visibility, generate better-quality leads and reduce wasted spend through strategic Google Ads management and paid search optimisation.
Paid search works best when combined with strong tracking, customer insight, landing page optimisation and a clear understanding of how search behaviour is evolving across Google and AI-driven experiences.
Whether you’re looking to improve ecommerce sales, increase enquiries or scale sustainably, I create tailored paid search strategies designed around your business goals, audience and budget.
Performance Max
AI-assisted campaign management designed to increase visibility and conversions across Google’s full advertising network.
Search
High-intent Google Ads campaigns focused on generating qualified leads, enquiries and sales at the moment customers are actively searching.
Shopping
Ecommerce-focused campaigns designed to improve product visibility, increase sales and maximise return on ad spend.
With over 22 years’ experience in paid search, I manage Google Ads campaigns for independent brands, ecommerce businesses, hospitality companies and specialist service providers across the UK.
As a Certified Google Partner and Microsoft Advertising Professional, I combine strategic insight, analytics and conversion-focused optimisation to improve performance and support sustainable growth.