Pay Per Click (PPC) Management
Pay-Per-Click Advertising (PPC) through Google and Microsoft Ads can give your brand immediate reach and exposure. The ROI from Paid Search is still one of the highest for digital marketing.
If you run a business that sells online then you definitely need to consider PPC marketing. Especially combined with SEO, this can form a very powerful strategy in terms of growing your business and sales. If you are not getting the results you’d like or have no idea where to start, then I can help.
I have over 20 years experience of managing Google Ad campaigns, am a certified Google Partner and was selected by Google in 2017 as one of the top performing Google Ad managers in the UK. I manage PPC campaigns for a range of businesses including hospitality, tourism, wedding suppliers, e-commerce and specialist services.
The types of PPC campaign you could choose from are described below. We will work together to come up with the best strategy and/or combination of these types of campaign for your business to maximise your reach within your budget.
Read more about me, recent case studies on my blog or get in touch.
Performance Max
Performance Max Advertising is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail and Maps.
Search
Search ads target Google's main search channel. Bidding on relevant search queries so that your business appears high up on the page in the sponsored ad. With an effective strategy and targeting, search ads can generate low cost leads and sales for your business.
Shopping
Product ads on Google's shopping channel are a fantastic and cost-effective way to showcase your products at the top of Google's search results. They include imagery, pricing and direct links to the product page and typically have a great ROI.
I have run successful campaigns for a diverse range of clients on Google Ads and Microsoft Advertising and am a certified Google Partner.