Charlotte Davies - Helping Businesses Grow, One Click at a Time

SEO for E-Commerce

Shopping ads for dresses on saeSelling items and services online has a whole other set of considerations when it comes to Search Engine Optimisation (SEO). How do you get your shop seen? How do you ensure your products stand out from the crowd? What can you do to attract new customers and keep current ones?

SEO for e-commerce involves taking an overall look at your online store, working on individual products, and improving external listings on sites like Google Shopping. Whether you have a shop built into your website, or use another platform such as Etsy or Amazon, SEO is relevant, and many of these techniques can be implemented anywhere you list products or services.

Technical SEO for E-Commerce

While there are lots of things you can do as a beginner to SEO for e-commerce, a shop does often require some technical support, particularly if you host it on your own website. You would ideally want a developer in place to make any technical improvements, or else make use of Wordpress plugins where necessary and suitable.

If you don’t have a developer, and don’t yet have the budget for it, don’t worry. I’ve also included plenty of information and actionable tips for beginners, too. The technical improvements can wait until you’re ready to take your shop to the next level.

Content SEO for E-Commerce

A lot of SEO for online stores comes down to the content – both text and imagery, and sometimes video. Providing the right type of information in the correct formats can do wonders for your listings. Remember, as always with SEO, that your main aim is to make things as easy and as enjoyable as possible for your user. If you make it hard for a potential customer to find information about your products, they’ll probably go elsewhere.

So get ready to improve sales and boost your organic traffic through optimising your e-commerce store.

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Charlotte has been working with us for a few years, since the conception of our business, helping us to build an incredible online presence meaning we no longer need to use OTAs for our online bookings. Not only that, she helped us diversify our brand through Covid, aiding to its success and our survival through such a tricky time in hospitality.We cannot recommend her highly enough. Her monthly reports are detailed and true, she is quick to help with our queries, understands how we are as a brand and the directions we wish to take, and comes up with some great ideas on how to improve.
The Yan
The Yan
I approached Charlotte to look at our Google Ads campaign and I have never looked back. The results have been amazing, a fantastic conversion rate, I really couldn’t ask for anymore. We even looked at increasing the budget and the high conversion rate continued.Any questions have been answered really quickly, Charlotte has great knowledge. I would not hesitate to recommend her. Thank you.
Fiona BerryDirector, Designer Glasses Boutique
Designer Glasses Boutique PPC Case Study
Charlotte is an asset to any business and I am very grateful for all the work she does for my retail business. She is an expert in her field and her work produces great results. I would totally recommend working with Charlotte.
FIONA SANDERSONOwner, Feather & Stitch Boutique
FIONA SANDERSON
“Working with Charlotte has been one of the best decisions we’ve made. She has been a totally positive force in helping us go from strength to strength. She’s not afraid of a challenge and really knows her stuff!”
Sally FieldingFounder of Sally's Cottages
Sally Fielding
I have known Charlotte for many years, initially when she worked as SEO Strategist at my company New Mind but more recently as an SEO Contractor delivering SEO consultancy and advice to our Destination clients at Simpleview. Charlotte is professionalism personified and you would have no hesitation whatsoever in presenting her to clients as part of your team. Her knowledge about SEO and marketing practices is at the expert level and she always provides advice whilst being mindful of what is in the best interest of your business. In my experience she can deliver when it matters and when others have been unable to do so. I can thoroughly recommend her services and cannot speak highly enough of her as a goto person for SEO matters.
Richard VealManaging Director at Simpleview Europe
Richard Veal
Charlotte has been amazing to work with from the offset. Our enquiries picked up within days of her talking over our account and they have remained consistently high. She always has new ideas for what we can do to improve our rankings without spending extra and her explanations are always clear. At a difficult time for our business she has been completely flexible and supportive – thank you Charlotte!
Kate LoweOwner, Special Event Tipis
Kate Lowe
Since Charlotte started work on our website 2 years ago we have seen traffic increase month on month, year on year. It's really very reassuring to know that there is a person delivering SEO work that is bespoke, thought out carefully and managed expertly. We are delighted with the work that is carried out by Charlotte, along with the reports and suggestions. We wouldn't hesitate to recommend
Jonathan KayeOwner, Cedar Manor Hotel & Restaurant, Windermere
Jonathan Kaye
Charlotte Davies was referred to us by a trusted advisor who herself had seen the quality of her work. We have found Charlotte to be timely, knowledgeable, professional and reactive throughout the years we have worked together. Her business is one of the most competitive and so to shine in such an environment is worthy all the more of praise - we have seen our organic rankings improve dramatically under her watch. We have no hesitation in recommending her as an SEO expert and have no doubt she will contribute as much to other firms as she has to ours.
Michael BaynesCo-Founder and Partner, Maxwell Baynes - Christie's International Real Estate
Michael Baynes
I asked Charlotte to take over the SEO on my website over 5 years ago now. She has helped to position my site consistently within the top 3 results for 'small business coach London'. Charlotte has also helped with content optimisation, link outreach ideas, structuring my website for best practice, and making sense of Google Analytics data. Over 80% of my traffic now comes from organic search. Charlotte is thoughtful and strategic and an indispensable member of my small business success team. I am delighted with the leads my website brings.
Judith MorganCoach & Author
Judith Morgan
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