Selling items and services online has a whole other set of considerations when it comes to Search Engine Optimisation (SEO). How do you get your shop seen? How do you ensure your products stand out from the crowd? What can you do to attract new customers and keep current ones?
SEO for e-commerce involves taking an overall look at your online store, working on individual products, and improving external listings on sites like Google Shopping. Whether you have a shop built into your website, or use another platform such as Etsy or Amazon, SEO is relevant, and many of these techniques can be implemented anywhere you list products or services.
While there are lots of things you can do as a beginner to SEO for e-commerce, a shop does often require some technical support, particularly if you host it on your own website. You would ideally want a developer in place to make any technical improvements, or else make use of Wordpress plugins where necessary and suitable.
If you don’t have a developer, and don’t yet have the budget for it, don’t worry. I’ve also included plenty of information and actionable tips for beginners, too. The technical improvements can wait until you’re ready to take your shop to the next level.
A lot of SEO for online stores comes down to the content – both text and imagery, and sometimes video. Providing the right type of information in the correct formats can do wonders for your listings. Remember, as always with SEO, that your main aim is to make things as easy and as enjoyable as possible for your user. If you make it hard for a potential customer to find information about your products, they’ll probably go elsewhere.
So get ready to improve sales and boost your organic traffic through optimising your e-commerce store.
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