Google Analytics 4 (GA4): What it is and How To Set up the Basics
Google Analytics 4 (GA4) has been available since October 2020 and is now the default Google Analytics programme. The older version, Universal Analytics (UA or GA3), is due to stop collecting data on the 1st of July, after which it will be completely replaced by GA4. If you already have Analytics set up, and have done for a while, […]