Search is changing. Your visibility strategy should too.
Google search is evolving rapidly through AI Overviews, changing customer behaviour and increased competition for attention online.
I help thoughtful, independent businesses improve their visibility across Google and AI-driven search through a combination of SEO, Google Ads, analytics and conversion strategy.
The goal isn’t just more traffic. It’s attracting the right audience, improving trust and turning more searches into enquiries, bookings and sales.
Meet Charlotte
I work with thoughtful SMEs and independent brands that want a more strategic and sustainable approach to online growth.
With over 23 years’ experience in SEO, Google Ads and digital strategy, I help businesses improve visibility, reduce wasted spend and create better customer journeys across search.
My approach combines data, search insight and human understanding to build strategies that not only attract visitors, but turn them into loyal customers.
Search Engine Optimisation or SEO is essentially the art and science of getting your website seen and heard organically online. I will ensure that you have all the technical foundations in place to ensure long term growth in traffic and sales, whilst also advising on content and outreach to provide further visibility. Together we’ll ensure that you are getting the traffic your brand deserves.
Pay-Per-Click Advertising is ideal if you already have a website that is working well for you, is driving traffic and sales with a good conversion rate. PPC Advertising via Google Ads and Bing will amplify the traffic to your website and boost your leads and sales. As a certified Google Partner and Microsoft Ads Professional, I can help you to make the most of your marketing budget.
Is your website generating enough of the right leads, bookings or sales? Do you know what is working, what is underperforming, and what to prioritise next? I help small businesses audit their current digital position, improve tracking and reporting, and create a practical plan for growth, with the option of ongoing strategic support.
Work with Karen Rhodes began towards the start of the Coronavirus pandemic when the family-run business needed to pivot due to lockdowns and restrictions. Now they have a great team with lots of work coming in as a result of a strong SEO and PPC strategy.
Feather & Stitch is a luxury ladies clothing boutique in Richmond, London with an online e-commerce store. I started working with owner Fiona on her SEO on a monthly retainer basis in October 2017 with the aim of improving their brand visibility, rankings and online sales whilst competing with national brands.
My latest blog posts
Google Ads Mistakes Costing Small Businesses Money
If you’re running your own Google Ads campaigns, you’ll want to make sure you’re doing things right. Otherwise, you could end up wasting lots of
Performance Max: A Guide to Google’s Easiest Ads
Google’s Performance Max Ads are a good option for beginners who are short on time and knowledge, but who want to start trialling Pay Per
How To Get Your E-Commerce Store Seen in AI Chatbots
Shoppers are using Chat GPT, Gemini, Claude and other chatbots to enhance their shopping experience. From research to product recommendations, as an e-commerce business owner,