Do you often wonder how your website is really performing and which of your website marketing efforts are actually driving traffic, leads and sales? Last week I delivered Google Analytics training to a group online and in it we looked at what Google Analytics is for and how it can help you to make better marketing and content decisions for your business. Before websites and social media, marketing was mainly done via TV, billboard advertising, magazines, newspapers, directories like the Yellow Pages, leaflets and more. This was often costly and not measurable in terms of impact. Never before have we had access to so much data to inform our decisions. What can Google Analytics answer?
- Who is your current website audience? Reports can include gender, age, location, interests, device, new or returning visitors.
- What do your website users do on your website? What are the most popular pages or blog articles? Where do they land on the site? Where do they exit?
- Which marketing channel is driving traffic? And which are delivering leads or sales?
“If you can’t measure it, you can’t improve it ” Peter Drucker