SEO Content Development

Charlotte typing on a laptop

Content is a big part of Search Engine Optimisation (SEO). The length, style and quality of your content can all affect how well or poorly your rank on Google, Bing, and other search engines.

SEO content development covers a lot of things, from blog writing to website structure, imagery to product information, and page titles to content research. Of course, the more you can do, the better, but you can also see positive results from making one or two improvements. Do what you can based on the time and resources available, and your website will be on its way to better rankings in Google.

What Content Do I Need?

The content you need will very much depend on the goals of your business. An e-commerce site will require something different to a public service provider, for example. If you sell physical products, you will likely want an online store with all the necessary images and details about your items. If your main goal, however, is to provide information, then a regular blog may be more appropriate.

If you’re a small business, it’s important not to try and do it all and then become overwhelmed so that you don’t do any of it. Pick an area to work on, and then focus on that until you have more resources available. You may not have the time to write a blog every month, so instead look at your current website pages and work out how you can improve the content you already have.

Tools for Content Development

Fortunately, there are a lot of SEO tools available that will help make your life easier when it comes to content development. Services like Answer the Public and Google Search Console can help you identify the type of information users are looking for, while Wordpress plugins like Yoast provide interactive guides for creating desirable and engaging content.

These blogs will help you identify and produce content to increase your website’s visibility and make sales. They’re created with small businesses in mind, too, so you don’t need to be an expert or have a dedicated team available to work on this.

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