The Latest in Search – October 2018

We’re in the last quarter of 2018 and it’s been a busy one!

In my news, I have been invited again onto Google’s prestigious coaching programme (this year it’s called the Accelerator Programme), for agencies that have performed particularly well and show potential for growth.

In search news, the trend continues towards mobile with most of my client sites now on mobile-first indexing. Ensuring website’s are mobile-friendly in terms of usability and page speed (less than 3 seconds to load ideally) is now key. It affects not just organic but paid ad rankings as well.

In paid search, the Google Ads platform continues to evolve with new features all the time. More recently we have expanded text ads (3 headlines and 2 descriptions) and responsive search ads (beta) whereby you can test different creative for headlines and descriptions using machine learning and Google will serve the combination deemed most likely to achieve the advertiser’s stated goal.

There’s a whole lot more going on at Google, but I’ll leave you with those key points for now.

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