SEO Basics

If you run a small business or are a solopreneur, then you’ve probably heard of SEO and may even know a little about it. But if you’re keen to learn more and find out how it can benefit your business, then my range of guides to SEO basics are the perfect place to start.

What is SEO?

SEO stands for Search Engine Optimisation. It involves aligning your online presence with the desires of people using search engines such as Google and Bing.

While you may think that SEO is relevant only to your website, it actually has a lot of importance anywhere you appear online, and can even help if you have a physical presence in the ‘real word’! Optimising for search can range from writing interesting and engaging content to looking at the technical aspects of your website. Or from being active on social media to making sure your opening hours are clearly visible.

The main aim of SEO, and what you should always focus on when implementing it, is user experience. Can users find the information they want from you? Does your website work smoothly and quickly, or is it glitchy, with content all over the place? Do visitors find your content useful and engaging, or are they leaving your site straight away because its not what they expected?

How Easy is SEO?

Optimising for search can seem like a daunting task, especially if you’re new to SEO or if you don’t have much time. Of course, if you want to go really in-depth and get the best results, then you want to make use of the skills of a SEO expert. However, there are numerous things that you can do yourself that are relatively easy and quick but will give your site a good boost when you’re starting out.

These guides are designed specifically with busy business owners and small teams in mind. You don’t need to have hours to spare in order to implement them, and you don’t need to be an expert on anything other than your own business.

Dive into some of these topics now, or explore other topics that you might find interesting:

What is E-E-A-T and How Does it Apply to Your SEO?

Jump to: What is E-E-A-T Quality Raters and the Quality Raters’ Guidelines Experience Expertise Authoritativeness Trustworthiness What is E-E-A-T? E-E-A-T (pronounced Double-E-A-T) stands for Experience, Expertise, Authoritativeness and Trustworthiness. Until December

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