Charlotte Davies - Helping Businesses Grow, One Click at a Time

Google Business Profile SEO

Google My Business in Search

If you run a local business, then Google Business Profile (GBP) – previously known as Google My Business –  is a vital tool. Not only can it make you more visible in Google search results, it quickly provides helpful information to users so that they can visit or get in touch with you.

GBP is particularly useful if you have a brick-and-mortar business where customers have to visit a physical store to buy your products or use your services. In conjunction with Google Maps, users can be directed straight to your front door when they’re in the local area.

On top of all this, GBP is completely free to use. It’s phenomenal promotion and all you have to do is spend a little time to get it set up and keep it updated.

Google Business Profile Services

GBP includes a lot of options, some of which vary depending on the type of business you have. Users can find contact details, view opening times, browse photos, or see your location on a map. You can also collect reviews via Google Business Profile, share your social pages, and answer questions that the general public have asked about your business.

If you provide services, there’s a GBP tool for that, and you can list your products too. Think of it as a mini version of your website that can give users basic information before directing them on to your actual website or to your physical store.

SEO for Google Business Profile

Like your website, to be most effective, you should perform Search Engine Optimisation on your Google Business Profile listing. This involves making sure information is accurate and up-to-date, and that the overall listing looks appealing with useful information and attractive imagery.

While Google Business Profile SEO good practices are, in many ways, similar to website SEO good practices, there are a number of specific areas to focus on with GBP. Take a look at these blogs to help you update and maintain your Google Business Profile listing so it’s effective in driving traffic.

You might also find the following topics interesting:

Charlotte has been working with us for a few years, since the conception of our business, helping us to build an incredible online presence meaning we no longer need to use OTAs for our online bookings. Not only that, she helped us diversify our brand through Covid, aiding to its success and our survival through such a tricky time in hospitality.We cannot recommend her highly enough. Her monthly reports are detailed and true, she is quick to help with our queries, understands how we are as a brand and the directions we wish to take, and comes up with some great ideas on how to improve.
The Yan
The Yan
I approached Charlotte to look at our Google Ads campaign and I have never looked back. The results have been amazing, a fantastic conversion rate, I really couldn’t ask for anymore. We even looked at increasing the budget and the high conversion rate continued.Any questions have been answered really quickly, Charlotte has great knowledge. I would not hesitate to recommend her. Thank you.
Fiona BerryDirector, Designer Glasses Boutique
Designer Glasses Boutique PPC Case Study
Charlotte is an asset to any business and I am very grateful for all the work she does for my retail business. She is an expert in her field and her work produces great results. I would totally recommend working with Charlotte.
FIONA SANDERSONOwner, Feather & Stitch Boutique
FIONA SANDERSON
“Working with Charlotte has been one of the best decisions we’ve made. She has been a totally positive force in helping us go from strength to strength. She’s not afraid of a challenge and really knows her stuff!”
Sally FieldingFounder of Sally's Cottages
Sally Fielding
I have known Charlotte for many years, initially when she worked as SEO Strategist at my company New Mind but more recently as an SEO Contractor delivering SEO consultancy and advice to our Destination clients at Simpleview. Charlotte is professionalism personified and you would have no hesitation whatsoever in presenting her to clients as part of your team. Her knowledge about SEO and marketing practices is at the expert level and she always provides advice whilst being mindful of what is in the best interest of your business. In my experience she can deliver when it matters and when others have been unable to do so. I can thoroughly recommend her services and cannot speak highly enough of her as a goto person for SEO matters.
Richard VealManaging Director at Simpleview Europe
Richard Veal
Charlotte has been amazing to work with from the offset. Our enquiries picked up within days of her talking over our account and they have remained consistently high. She always has new ideas for what we can do to improve our rankings without spending extra and her explanations are always clear. At a difficult time for our business she has been completely flexible and supportive – thank you Charlotte!
Kate LoweOwner, Special Event Tipis
Kate Lowe
Since Charlotte started work on our website 2 years ago we have seen traffic increase month on month, year on year. It's really very reassuring to know that there is a person delivering SEO work that is bespoke, thought out carefully and managed expertly. We are delighted with the work that is carried out by Charlotte, along with the reports and suggestions. We wouldn't hesitate to recommend
Jonathan KayeOwner, Cedar Manor Hotel & Restaurant, Windermere
Jonathan Kaye
Charlotte Davies was referred to us by a trusted advisor who herself had seen the quality of her work. We have found Charlotte to be timely, knowledgeable, professional and reactive throughout the years we have worked together. Her business is one of the most competitive and so to shine in such an environment is worthy all the more of praise - we have seen our organic rankings improve dramatically under her watch. We have no hesitation in recommending her as an SEO expert and have no doubt she will contribute as much to other firms as she has to ours.
Michael BaynesCo-Founder and Partner, Maxwell Baynes - Christie's International Real Estate
Michael Baynes
I asked Charlotte to take over the SEO on my website over 5 years ago now. She has helped to position my site consistently within the top 3 results for 'small business coach London'. Charlotte has also helped with content optimisation, link outreach ideas, structuring my website for best practice, and making sense of Google Analytics data. Over 80% of my traffic now comes from organic search. Charlotte is thoughtful and strategic and an indispensable member of my small business success team. I am delighted with the leads my website brings.
Judith MorganCoach & Author
Judith Morgan
Previous
Next
SEO Cumbria - Leaf
Facebook Instagram Twitter Pinterest Linkedin

info@charlottedavies.com

The Vicky, Victoria Hall
High Sand Lane, Cockermouth
Cumbria CA13 9NA

© 2024 CHARLOTTE DAVIES. ALL RIGHTS RESERVED

PRIVACY POLICY

Change Cookie Preferences