Google Lens and Reverse Image Search
Table of Contents What is Google Lens? Google Lens is an app that allows your phone to interact with the real world. By using artificial
If you run a small business or are a solopreneur, then you’ve probably heard of SEO and may even know a little about it. But if you’re keen to learn more and find out how it can benefit your business, then my range of guides to SEO basics are the perfect place to start.
SEO stands for Search Engine Optimisation. It involves aligning your online presence with the desires of people using search engines such as Google and Bing.
While you may think that SEO is relevant only to your website, it actually has a lot of importance anywhere you appear online, and can even help if you have a physical presence in the ‘real word’! Optimising for search can range from writing interesting and engaging content to looking at the technical aspects of your website. Or from being active on social media to making sure your opening hours are clearly visible.
The main aim of SEO, and what you should always focus on when implementing it, is user experience. Can users find the information they want from you? Does your website work smoothly and quickly, or is it glitchy, with content all over the place? Do visitors find your content useful and engaging, or are they leaving your site straight away because its not what they expected?
Optimising for search can seem like a daunting task, especially if you’re new to SEO or if you don’t have much time. Of course, if you want to go really in-depth and get the best results, then you want to make use of the skills of a SEO expert. However, there are numerous things that you can do yourself that are relatively easy and quick but will give your site a good boost when you’re starting out.
These guides are designed specifically with busy business owners and small teams in mind. You don’t need to have hours to spare in order to implement them, and you don’t need to be an expert on anything other than your own business.
Dive into some of these topics now, or explore other topics that you might find interesting:
Table of Contents What is Google Lens? Google Lens is an app that allows your phone to interact with the real world. By using artificial
Site security is obviously important in order to keep both your users and your business safe. And when it comes to SEO, a safe site
Table of Contents What is Google Search Console? Google Search Console is a Google tool with a lot of functionality to help with SEO. Here
You can do everything right to optimise your site for search, but if you’re not tracking your SEO results, then how do you know what’s
If you use images on your website (and you should), then they need optimised for search, just like every other part of your site. Like
What are money pages? Money pages are the pages on your website that drive conversions and – ultimately – make you money. On most sites,
SEO is a broad spectrum that involves lots of elements coming together. Whether that’s link building, collecting reviews, or maintaining an active social media presence,
Jump to: What is keyword research? Keyword research, step-by-step Start with your product or service Make use of free keyword tools Use Google Search for
As voice search continues to grow and more homes include voice assistants, it’s clear that voice search engine optimisation (VSEO) needs to be part of your SEO strategy. According to Google’s
Auditing your website is an important part of your SEO strategy. It allows you to ensure you are following best practices, pick up on any
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