Charlotte Davies - Helping Businesses Grow, One Click at a Time

SEO Basics

If you run a small business or are a solopreneur, then you’ve probably heard of SEO and may even know a little about it. But if you’re keen to learn more and find out how it can benefit your business, then my range of guides to SEO basics are the perfect place to start.

What is SEO?

SEO stands for Search Engine Optimisation. It involves aligning your online presence with the desires of people using search engines such as Google and Bing.

While you may think that SEO is relevant only to your website, it actually has a lot of importance anywhere you appear online, and can even help if you have a physical presence in the ‘real word’! Optimising for search can range from writing interesting and engaging content to looking at the technical aspects of your website. Or from being active on social media to making sure your opening hours are clearly visible.

The main aim of SEO, and what you should always focus on when implementing it, is user experience. Can users find the information they want from you? Does your website work smoothly and quickly, or is it glitchy, with content all over the place? Do visitors find your content useful and engaging, or are they leaving your site straight away because its not what they expected?

How Easy is SEO?

Optimising for search can seem like a daunting task, especially if you’re new to SEO or if you don’t have much time. Of course, if you want to go really in-depth and get the best results, then you want to make use of the skills of a SEO expert. However, there are numerous things that you can do yourself that are relatively easy and quick but will give your site a good boost when you’re starting out.

These guides are designed specifically with busy business owners and small teams in mind. You don’t need to have hours to spare in order to implement them, and you don’t need to be an expert on anything other than your own business.

Dive into some of these topics now, or explore other topics that you might find interesting:

Charlotte has been working with us for a few years, since the conception of our business, helping us to build an incredible online presence meaning we no longer need to use OTAs for our online bookings. Not only that, she helped us diversify our brand through Covid, aiding to its success and our survival through such a tricky time in hospitality.We cannot recommend her highly enough. Her monthly reports are detailed and true, she is quick to help with our queries, understands how we are as a brand and the directions we wish to take, and comes up with some great ideas on how to improve.
The Yan
The Yan
I approached Charlotte to look at our Google Ads campaign and I have never looked back. The results have been amazing, a fantastic conversion rate, I really couldn’t ask for anymore. We even looked at increasing the budget and the high conversion rate continued.Any questions have been answered really quickly, Charlotte has great knowledge. I would not hesitate to recommend her. Thank you.
Fiona BerryDirector, Designer Glasses Boutique
Designer Glasses Boutique PPC Case Study
Charlotte is an asset to any business and I am very grateful for all the work she does for my retail business. She is an expert in her field and her work produces great results. I would totally recommend working with Charlotte.
FIONA SANDERSONOwner, Feather & Stitch Boutique
FIONA SANDERSON
“Working with Charlotte has been one of the best decisions we’ve made. She has been a totally positive force in helping us go from strength to strength. She’s not afraid of a challenge and really knows her stuff!”
Sally FieldingFounder of Sally's Cottages
Sally Fielding
I have known Charlotte for many years, initially when she worked as SEO Strategist at my company New Mind but more recently as an SEO Contractor delivering SEO consultancy and advice to our Destination clients at Simpleview. Charlotte is professionalism personified and you would have no hesitation whatsoever in presenting her to clients as part of your team. Her knowledge about SEO and marketing practices is at the expert level and she always provides advice whilst being mindful of what is in the best interest of your business. In my experience she can deliver when it matters and when others have been unable to do so. I can thoroughly recommend her services and cannot speak highly enough of her as a goto person for SEO matters.
Richard VealManaging Director at Simpleview Europe
Richard Veal
Charlotte has been amazing to work with from the offset. Our enquiries picked up within days of her talking over our account and they have remained consistently high. She always has new ideas for what we can do to improve our rankings without spending extra and her explanations are always clear. At a difficult time for our business she has been completely flexible and supportive – thank you Charlotte!
Kate LoweOwner, Special Event Tipis
Kate Lowe
Since Charlotte started work on our website 2 years ago we have seen traffic increase month on month, year on year. It's really very reassuring to know that there is a person delivering SEO work that is bespoke, thought out carefully and managed expertly. We are delighted with the work that is carried out by Charlotte, along with the reports and suggestions. We wouldn't hesitate to recommend
Jonathan KayeOwner, Cedar Manor Hotel & Restaurant, Windermere
Jonathan Kaye
Charlotte Davies was referred to us by a trusted advisor who herself had seen the quality of her work. We have found Charlotte to be timely, knowledgeable, professional and reactive throughout the years we have worked together. Her business is one of the most competitive and so to shine in such an environment is worthy all the more of praise - we have seen our organic rankings improve dramatically under her watch. We have no hesitation in recommending her as an SEO expert and have no doubt she will contribute as much to other firms as she has to ours.
Michael BaynesCo-Founder and Partner, Maxwell Baynes - Christie's International Real Estate
Michael Baynes
I asked Charlotte to take over the SEO on my website over 5 years ago now. She has helped to position my site consistently within the top 3 results for 'small business coach London'. Charlotte has also helped with content optimisation, link outreach ideas, structuring my website for best practice, and making sense of Google Analytics data. Over 80% of my traffic now comes from organic search. Charlotte is thoughtful and strategic and an indispensable member of my small business success team. I am delighted with the leads my website brings.
Judith MorganCoach & Author
Judith Morgan
SEO Cumbria - Leaf
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