Google Discover: What it is and How to Rank
With the dawn of Google Discover (previously Google Feed), the popular search engine no longer needs users to type in a search query in order
April 23, 2021
SEO Basics
If you run a small business or are a solopreneur, then you’ve probably heard of SEO and may even know a little about it. But if you’re keen to learn more and find out how it can benefit your business, then my range of guides to SEO basics are the perfect place to start.
What is SEO?
SEO stands for Search Engine Optimisation. It involves aligning your online presence with the desires of people using search engines such as Google and Bing.
While you may think that SEO is relevant only to your website, it actually has a lot of importance anywhere you appear online, and can even help if you have a physical presence in the ‘real word’! Optimising for search can range from writing interesting and engaging content to looking at the technical aspects of your website. Or from being active on social media to making sure your opening hours are clearly visible.
The main aim of SEO, and what you should always focus on when implementing it, is user experience. Can users find the information they want from you? Does your website work smoothly and quickly, or is it glitchy, with content all over the place? Do visitors find your content useful and engaging, or are they leaving your site straight away because its not what they expected?
How Easy is SEO?
Optimising for search can seem like a daunting task, especially if you’re new to SEO or if you don’t have much time. Of course, if you want to go really in-depth and get the best results, then you want to make use of the skills of a SEO expert. However, there are numerous things that you can do yourself that are relatively easy and quick but will give your site a good boost when you’re starting out.
These guides are designed specifically with busy business owners and small teams in mind. You don’t need to have hours to spare in order to implement them, and you don’t need to be an expert on anything other than your own business.
Dive into some of these topics now, or explore other topics that you might find interesting:
5 Tips for Optimising Your Website for Site Speed and Page Speed
As far as SEO terms go, Site Speed and Page Speed are some of the easiest to understand. They refer to how quickly your website
April 9, 2021
How to Use Online Reviews for SEO and Customer Service
Online reviews now play a very important part of a customer’s journey, with around 87% of consumers reading reviews for local businesses. On top of
March 18, 2021
Core Web Vitals: What You Need to Know and Do
In May 2021, Google will be introducing page experience as a new ranking factor. And while this has, for a long time, been important for
March 5, 2021
Voice Search Optimisation: 8 Ways to Boost your Website Rankings
As voice search grows and more voice assistants come to market, it’s clear that voice search optimisation should be part of your SEO strategy in
January 20, 2021
Top SEO Tips for Optimising Images on your Website
If you use images on your website, then it’s just as important to work on their Search Engine Optimisation (SEO) as it is to work
January 7, 2021
Free E-Book – 15 Actionable Tips
The last few months have been a busy time working with clients and I realise my blog has been slightly neglected. Hence, I’ve put together
March 17, 2019
The Latest in Search – October 2018
We’re in the last quarter of 2018 and it’s been a busy one! In my news, I have been invited again onto Google’s prestigious coaching
October 26, 2018
The Age of Mobile: Page Speed and Consumer Behaviour
With mobile now overtaking desktop in the way that people access the web and Google’s mobile-first algorithm, websites that are able to deliver fast, effortless experiences will reap
March 15, 2017
The Evolution of Search and its Impact on Hotel Brands
Both organic and paid search are always evolving and there have been a number of substantial changes in the SERPS (search engine results pages) over the past
November 21, 2016