How to Create an SEO Friendly Landing Page
Landing pages are an important part of your overall marketing strategy and making sure that they’re fully optimised is important for them to work effectively.
If you run a small business or are a solopreneur, then you’ve probably heard of SEO and may even know a little about it. But if you’re keen to learn more and find out how it can benefit your business, then my range of guides to SEO basics are the perfect place to start.
SEO stands for Search Engine Optimisation. It involves aligning your online presence with the desires of people using search engines such as Google and Bing.
While you may think that SEO is relevant only to your website, it actually has a lot of importance anywhere you appear online, and can even help if you have a physical presence in the ‘real word’! Optimising for search can range from writing interesting and engaging content to looking at the technical aspects of your website. Or from being active on social media to making sure your opening hours are clearly visible.
The main aim of SEO, and what you should always focus on when implementing it, is user experience. Can users find the information they want from you? Does your website work smoothly and quickly, or is it glitchy, with content all over the place? Do visitors find your content useful and engaging, or are they leaving your site straight away because its not what they expected?
Optimising for search can seem like a daunting task, especially if you’re new to SEO or if you don’t have much time. Of course, if you want to go really in-depth and get the best results, then you want to make use of the skills of a SEO expert. However, there are numerous things that you can do yourself that are relatively easy and quick but will give your site a good boost when you’re starting out.
These guides are designed specifically with busy business owners and small teams in mind. You don’t need to have hours to spare in order to implement them, and you don’t need to be an expert on anything other than your own business.
Dive into some of these topics now, or explore other topics that you might find interesting:
Landing pages are an important part of your overall marketing strategy and making sure that they’re fully optimised is important for them to work effectively.
After Google, YouTube is the world’s biggest search engine. And, as it’s also owned by Google, YouTube videos feature prominently on the search giant’s result pages.
There are plenty of SEO tools out there to help you get the most out of your website. And while many of the best are
The last few months have been a busy time working with clients and I realise my blog has been slightly neglected. Hence, I’ve put together
We’re in the last quarter of 2018 and it’s been a busy one! In my news, I have been invited again onto Google’s prestigious coaching
With mobile now overtaking desktop in the way that people access the web and Google’s mobile-first algorithm, websites that are able to deliver fast, effortless experiences will reap
Both organic and paid search are always evolving and there have been a number of substantial changes in the SERPS (search engine results pages) over the past
Yesterday I was fortunate enough to attend The Turing Festival Full Stack Marketing Day in Edinburgh, with a line-up of speakers that you’d normally only
Around 300 people gathered for two days on the 19th and 20th October at The Brewery conference centre in London to learn about the latest trends
In an unprecedented announcement about an upcoming mobile algorithm update, Google informed us a few weeks ago on their Webmaster Central blog that: Starting April
© 2025 CHARLOTTE DAVIES. ALL RIGHTS RESERVED
PRIVACY POLICY