Building site structure through keyword research
If you’ve dabbled in the world of SEO, you’ll already know that keyword research is important for understanding what your potential customers are searching for.
October 11, 2024
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Product SEO – How to Optimise your Product Pages for Maximum Impact
Product pages, like any other page on a website, need to be optimised in order to do well in search and give your users a
September 26, 2024
Understanding Google Ads Analytics and Insights
Results data is one of the keystones to understanding and improving your results in Google Ads. Fortunately, the platform comes with its own inbuilt analytics
September 12, 2024
7 Tips for Optimising Your Website for Site Speed and Page Speed
As far as SEO terms go, Site Speed and Page Speed are some of the easiest to understand. They refer to how quickly your website
August 21, 2024
Keyword Research on YouTube for Better Content and Rankings
As part of the Google family, YouTube has an important yet often overlooked part to play in SEO. Not only can YouTube videos rank in
August 9, 2024
How to Use Online Reviews for SEO and Customer Service
Online reviews play a very important part in a customer’s journey, with around 95% of consumers reading reviews for local businesses before making a purchase.
July 24, 2024
What to do during and after a Google update
Google is constantly making changes to how search works based on user behaviour, research and data collection. SEO can therefore seem like a game of
July 11, 2024
Updating Your Google Business Profile for Local Search Success
A Google Business Profile (GBP), which was previously known as Google My Business, is a vital and valuable tool for any business owner, as long as
June 26, 2024
A Beginner’s Guide to Setting Up Performance Max in Google Ads
In September 2022, Google completed rolling out Performance Max, a type of ad campaign that replaced most Smart Shopping and Local campaigns. This guide looks
May 23, 2024