SEO, Google Ads & AI Search Insights

Achieving a 6,790% ROAS for Designer Glasses Boutique

I started working with Designer Glasses Boutique on their Google Ads campaigns in November 2022. The company, which sells a range of designer glasses and

October 9, 2023

Digital PR: How PR and SEO are linked

SEO is a broad spectrum that involves lots of elements coming together. Whether that’s link building, collecting reviews, or maintaining an active social media presence,

September 26, 2023

Getting Started with YouTube Advertising

Table of Contents You may have shied away from advertising on YouTube because it (usually) involves video. And it’s not uncommon for video to be

September 13, 2023

Keyword cannibalisation: what it is and how to prevent it

Jump to What is keyword cannibalisation? Keyword cannibalisation occurs when multiple pages on your website rank for the same keyword and the same intention. When

August 9, 2023

Voice Search Optimisation: 9 Ways to Boost your Website Rankings

As voice search continues to grow and more homes include voice assistants, it’s clear that voice search engine optimisation (VSEO) needs to be part of your SEO strategy. According to Google’s

July 26, 2023

11 useful SEO tools from Google you may not know about

You probably already know some of the most popular and useful SEO tools Google has to offer. Analytics, Ads, Search Console and Business Manager are some

July 13, 2023