A Beginner’s Guide to Google Search Console
Table of Contents What is Google Search Console? Google Search Console is a Google tool with a lot of functionality to help with SEO. Here
February 22, 2024
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Practical insights on SEO, Google Ads, AI search and improving online visibility.
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Optimising Microsoft Advertising Shopping Ads
Often overlooked in favour of the more popular Shopping Ads from Google, Microsoft Shopping Ads can play an important part in sales for both an
February 7, 2024
How to Track and Measure SEO Results with Google Tools
You can do everything right to optimise your site for search, but if you’re not tracking your SEO results, then how do you know what’s
January 24, 2024
Understanding Micro Intents for a More Successful User Journey
Search intent has long been a part of sales and marketing. It helps us understand how someone uses search at different stages of the buyer
January 11, 2024
Top SEO Tips for Optimising Images on your Website
If you use images on your website (and you should), then they need optimised for search, just like every other part of your site. Like
December 20, 2023
How to choose the best keywords for your website
Keyword research is an important part of SEO. It helps you learn more about what your ideal customers are looking for when they search the
December 7, 2023
Search Generative AI (SGE) and SEO
Artificial Intelligence (AI) has been a big news topic throughout 2023, but Google has been using it for years to make search more relevant and
November 9, 2023
How to write good website copy
Website copy is the text on your site, whether that’s an introduction to your business, a description of your services, or a blog. Ensuring it’s
October 25, 2023
Optimising your Money Pages for Better Conversion Rates
What are money pages? Money pages are the pages on your website that drive conversions and – ultimately – make you money. On most sites,
October 11, 2023