SEO Readability and Yoast’s Readability Score
If you work with a WordPress website, there’s a good chance you’ve come across Yoast, an excellent plugin that provides lots of insight to help
September 22, 2021
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Advice, how-tos, and insights on SEO and Paid Search
for new and growing businesses.
Getting Started With Google Shopping Ads
Google shopping ads are a great way to promote your physical products and your online shop. They offer a range of flexibility depending on how
September 9, 2021
Google Analytics 4 (GA4): What it is and How To Set up the Basics
Google Analytics 4 (GA4) has been available since October 2020 and, if you go to set up Analytics for your business, this is the default
August 27, 2021
11 of the Best Free SEO Tools
There are plenty of SEO tools out there to help you get the most out of your website. And while many of the best are
August 13, 2021
What is E-A-T and How Does it Apply to Your SEO?
E-A-T stands for Expertise, Authoritativeness and Trustworthiness. And, while it’s not specifically one of Google’s ranking factors, it plays a big part in the creation
July 23, 2021
Product SEO – How to Optimise your Product Pages for Maximum Impact
Product pages, like any other page on a website, need to be optimised in order to do well in search and give your users a
July 8, 2021
Google Partners and Bing Certified Professionals: How To Find a Qualified Ads Manager
As a small business, it can be quite nerve-racking to hire an agency or individual to run ads for you on Google or Bing. As
June 25, 2021
Google’s Product Reviews Update, 2021
In April we saw Google’s product reviews update, part of a slew of changes the search engine has been making recently. This will most likely
June 11, 2021
Search Engine Optimisation for Bing
After Google, Bing is the second most used search engine in the world, with over 1 billion monthly users recorded in January 2021. It also
May 26, 2021