SEO, Google Ads & AI Search Insights

Creating and Tracking Audience Segments in Google Ads

Most people who have dipped into Google Ads will probably already know about keyword targeting. But fewer people know about targeting demographic groups through audience

December 13, 2024

Getting Started With Google Shopping Ads

Google Shopping ads are a great way to promote your physical products and your online shop. They offer a range of flexibility depending on how

November 20, 2024

A 400% increase in traffic for Karen Rhodes Wedding and Event Catering

I’ve been working with Charlotte at Karen Rhodes Wedding and Event Catering on and off since July 2020. Work began towards the start of the

November 1, 2024

Product SEO – How to Optimise your Product Pages for Maximum Impact

Product pages, like any other page on a website, need to be optimised in order to do well in search and give your users a

September 26, 2024

Understanding Google Ads Analytics and Insights

Results data is one of the keystones to understanding and improving your results in Google Ads. Fortunately, the platform comes with its own inbuilt analytics

September 12, 2024