Google Discover: What It Is and How To Rank
In 2018, Google launched Google Discover (previously Google Feed). Since then, users have been able to access a feed full of content that matches their
February 27, 2025
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Practical insights on SEO, Google Ads, AI search and improving online visibility.
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How Small Businesses Can Use SEO for Local Search
SEO isn’t just for businesses that want to dominate search across the country (or world!). It’s also for those who want to be better seen
February 11, 2025
Google Ads vs. Meta Ads: Where Should Businesses Invest in 2025?
Digital advertising is more accessible than ever, with low costs and easy set up. It means that almost any business can take advantage of online
January 30, 2025
5 SEO & PPC Predictions for 2025
At the start of the new year, it’s always prudent to look ahead at what changes, trends and areas of focus are likely to come
January 15, 2025
Creating and Tracking Audience Segments in Google Ads
Most people who have dipped into Google Ads will probably already know about keyword targeting. But fewer people know about targeting demographic groups through audience
December 13, 2024
Getting Started With Google Shopping Ads
Google Shopping ads are a great way to promote your physical products and your online shop. They offer a range of flexibility depending on how
November 20, 2024
A 400% increase in traffic for Karen Rhodes Wedding and Event Catering
I’ve been working with Charlotte at Karen Rhodes Wedding and Event Catering on and off since July 2020. Work began towards the start of the
November 1, 2024
Building site structure through keyword research
If you’ve dabbled in the world of SEO, you’ll already know that keyword research is important for understanding what your potential customers are searching for.
October 11, 2024
Product SEO – How to Optimise your Product Pages for Maximum Impact
Product pages, like any other page on a website, need to be optimised in order to do well in search and give your users a
September 26, 2024