How to choose the best keywords for your website
Keyword research is an important part of SEO. It helps you learn more about what your ideal customers are looking for when they search the
December 7, 2023
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An Introduction to Google Ads: A Beginner’s Guide
If you’ve ever spent any time at all on Google, you’ll have heard of Google Ads. If you’re a business, you may have considered using
November 22, 2023
Search Generative AI (SGE) and SEO
Artificial Intelligence (AI) has been a big news topic throughout 2023, but Google has been using it for years to make search more relevant and
November 9, 2023
How to write good website copy
Website copy is the text on your site, whether that’s an introduction to your business, a description of your services, or a blog. Ensuring it’s
October 25, 2023
Optimising your Money Pages for Better Conversion Rates
What are money pages? Money pages are the pages on your website that drive conversions and – ultimately – make you money. On most sites,
October 11, 2023
Achieving a 6,790% ROAS for Designer Glasses Boutique
I started working with Designer Glasses Boutique on their Google Ads campaigns in November 2022. The company, which sells a range of designer glasses and
October 9, 2023
Digital PR: How PR and SEO are linked
SEO is a broad spectrum that involves lots of elements coming together. Whether that’s link building, collecting reviews, or maintaining an active social media presence,
September 26, 2023
Getting Started with YouTube Advertising
Table of Contents You may have shied away from advertising on YouTube because it (usually) involves video. And it’s not uncommon for video to be
September 13, 2023
How to do Keyword Research for Free
Jump to: What is keyword research? Keyword research, step-by-step Start with your product or service Make use of free keyword tools Use Google Search for
August 23, 2023