Increasing Bookings and Removing OTAs from The Yan’s Sales Funnel
The Yan at Broadrayne is a Lake District hospitality business made up of three arms: The Yan Bistro with Rooms, two glamping pods, and three holiday
March 14, 2023
BLOG
Advice, how-tos, and insights on SEO and Paid Search
for new and growing businesses.
Continue reading
How to find new blog topics and inspiration
A blog on your website can be an excellent traffic driver. You can cover all sorts of topics related to your niche, providing useful and/or
March 9, 2023
Common PPC Questions and their Answers
When it comes to PPC (Pay Per Click advertising) and SEO, there are lots of things to learn, and sometimes it can be difficult even
February 22, 2023
How to repurpose content to save time and boost SEO
Creating excellent regular content to improve your SEO is a vital task, but one that can be time-consuming. As a busy business owner, you may
February 10, 2023
How to Use PPC Keyword Research for SEO
Pay Per Click (PPC) advertising and Search Engine Optimisation (SEO) are two different branches of marketing, yet both can influence and support one another. By using both
January 27, 2023
What to Expect from SEO in 2023
At the start of each new year, it’s helpful to look at upcoming trends and expert predictions to align your strategy and find focus in
January 12, 2023
New Google Features: Multisearch and Augmented Reality
Last month, Google announced a number of exciting new features that make the search engine even more interactive and helpful. While many of these are
December 14, 2022
Standard Search Campaigns on Google
Jump to: What are Standard Search Campaigns? Search Campaigns are a form of advertising offered by online digital advertising platforms such as Google Ads and
November 10, 2022
Google’s Helpful Content Update: Focus on People, not on Search Engines
Google’s latest Helpful Content Update finished rolling out in early September 2022. As the name suggests, its aim was to eliminate high-ranking websites that contain
October 13, 2022