Google’s latest Helpful Content Update finished rolling out in early September 2022. As the name suggests, its aim was to eliminate high-ranking websites that contain
Google has recently been testing Pros and Cons annotations on the Search Engine Results Pages (SERPs). Displaying below the meta description (the main description of
Google Shopping Ads, when done well, are the perfect way to boost sales, increase profit, and grow your audience. An effective strategy can bring an
You probably already know that an image can make anything online more engaging. That’s why it’s recommended you use images on social posts, throughout website
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are big topics and there’s a lot of terminology and acronyms to learn if you want
About Microsoft Advertising Microsoft Advertising was previously known as Bing Ads, and is still often referred to as such. However, I’m going to stick with
A paid ad campaign – also known as PPC, or Pay Per Click – is a great way of using some of your marketing budget
Google is constantly making updates to improve user experience in both Search and Ads. Many of these are very small and generally go unnoticed by
Feather & Stitch is a luxury ladies clothing boutique in Richmond, London with an online e-commerce store. I started working with owner Fiona on her