Weldtech Sees a 1,600% Return on Ad Spend
I started working with Weldtech on their Google Ads campaigns in May 2019. The company, which sells a range of welding equipment, had experienced an
January 26, 2022
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Practical insights on SEO, Google Ads, AI search and improving online visibility.
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How to Create an SEO Friendly Landing Page
Landing pages are an important part of your overall marketing strategy and making sure that they’re fully optimised is important for them to work effectively.
January 19, 2022
Tripling Leads for a Specialist Business Services Company
Note: This client has requested to remain anonymous, and so will be referred to as the Business. All references to their industry have also been
January 14, 2022
How to Optimise Your Google Shopping Ads for the Best Results
Whether you have an online store or a bricks and mortar shop, Google Shopping Ads can help you reach new customers and make sales. In
October 14, 2021
SEO Readability and Yoast’s Readability Score
If you work with a WordPress website, there’s a good chance you’ve come across Yoast, an excellent plugin that provides lots of insight to help
September 22, 2021
Google’s Product Reviews Update, 2021
In April we saw Google’s product reviews update, part of a slew of changes the search engine has been making recently. This will most likely
June 11, 2021
Auditing and Using WordPress Plugins to Improve Your Website
If you have a WordPress.org website (which is different from WordPress.com), then chances are you’re using at least a few plugins. They can be extremely
May 13, 2021
A Photographer’s E-Commerce Site Sees Revenue Grow by 300%
I helped Lake District Landscape Photographer James Bell with SEO on a project basis between 2015 and 2019. We then started a monthly retainer in
March 26, 2021
Mobile-First Indexing: Google’s March 2021 Update
Mobile-first indexing will be used by Google on all websites as of March 2021. That means, if your website isn’t mobile-optimised, you may see a
February 19, 2021